Getty ImagesSave StorySave this storySave StorySave this story For Ernesto Casillas, eyes are where he goes for impact. The longtime celebrity makeup artist has had a season of internet breaking beauty moments—from Zara Larsson’s rosy lids at Billboard’s Women in Music event in April to the white and blue washes on Zendaya’s rounds of press…

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Getty ImagesSave StorySave this storySave StorySave this story On the eve of the Spider-Man: Brand New Day premiere, Kaitlyn Paulk was touching up her roots with a box of L’Oreal True Red dye. The 27-year-old is a natural blonde—the kind of pale cornsilk that costs $600 a session at Warren Tricomi—but she’s pretty annoyed with…

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Photos: Courtesy of brand and subjectsSave StorySave this storySave StorySave this story Gap is rereleasing its '90s fragrances in 2026, but don’t expect them to smell exactly like the original eaux de toilettes. Before we get into our first impressions of the new scents, we need to talk about what the original scents meant to…

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Collage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story Wary of raccoon eyes? The best tubing mascaras will put your mind at ease. Unlike traditional mascaras that can transfer, smudge, and flake throughout the day, “tubing mascaras are known for their excellent long-wearing formulas and ability to…

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Photo: Getty ImagesSave StorySave this storySave StorySave this story If you told me a major model turned beauty entrepreneur had been spotted multiple times wearing a zig-zag headband, I'd immediately assume you were talking about Bella Hadid. She’s demonstrated on multiple occasions that it’s exactly the kind of Y2K throwback she'd pluck from obscurity and…

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Getty ImagesSave StorySave this storySave StorySave this story I am a forever blonde—I've learned my lesson after many expensive hair color sessions restoring my golden shade after going dark or red—but I'd be lying if I said Kaia Gerber's sunlit brunette hair color wasn't enticing me to the dark side again. The model and actor,…

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